De Koninck Brewery

In 2013, the famous Belgian craftbeer corporation Duvel assigned Matthias Clostermann and Entertainment Arts Services  the task to find a meaningful use for the large, yet rundown property of the De Koninck brewery in Antwerpen, which they had recently taken over. Starting with a conceptually blank canvas, yet strong restrictions due to the still working brewery, EAS created the idea a full "beer village", centered  around a modern, multimedia based brewery tour.

The De Koninck brewery opened its doors for visitors in July 2015 and is highly appreciated among beer lovers and tourists looking for an interesting insight into the history of one of Belgiums oldest beer brands.

Scope

EAS was responsible for the design, art direction and project management for all elements of the visitor tour and the overall attraction concept.

A special focus was put both on making it modern by using lots of media based effects, yet keeping the "craft" feel and respecting the vast tradition behind the brand.